The main goal of a promotion campaign of such kind is both promoting the series itself and heating up the atmosphere before the final season premiere, of course, — to make fans even more excited about the whole thing. Which means that this sort of campaign should amaze, amuse and capture attention of every single fan. Such conditions are perfect for using number one innovative technology — Augmented Reality, ladies and gentlemen!
In our humble opinion a real-deal solution that will definitely cause WOW-effect among the fans is launching dragons in the sky of Paris, for example, — so that when users open the app and point a phone at the sky they can see dragons flying in circles around the Eiffel Tower and
breathing fire, ready to attack, or snooping down on Champ de Mars, bridges, and rooftops.