Regional school newspapers are using elements of augmented reality technology, for instance, QR codes, interactive colouring books, animated images, that come to life with the help of mobile gadgets (smartphones and tablets).
One of the main advantages, in addition to the mobility of the edition, is its visualisation — the pages of websites, video materials about the described events, as well as the game component in the form of animated colouring books and sports simulators based on augmented reality become available.
The use of QR codes in the release of the school newspaper editions has significantly increased the amount of information placed with a dramatic reduction in the print surface, made the publication mobile, increased the degree of material visualisation and outstandingly simplified the mechanism for reaching the target audience.
For example, for an audience of preschoolers and junior schoolers, one of newspapers contains a colouring book, that depicts a tiger cub with a ball. In the picture description it is said that when the reader colours it at his own discretion, for example, in the colours of his favourite football club, then using a mobile device (smartphone or tablet with Android or iOS operating systems) this picture will become volumetric in painted colours and interactive (you can play football with the tiger cub).