Implementation of Augmented Reality Technology in the Pharmaceutical Sector: How Can it Look Like?
With the advent of augmented reality, significant changes have occurred in the field of healthcare. There are various implementations of this technology in the medical sector. In the coming years, augmented reality will play a crucial role in everything, from helping with surgical interventions to improving medical workers’ training. Additionally, to saving the lives of patients, with augmented reality, existing processes in healthcare organizations can also be reproduced in a more efficient and accurate way.
Benefits of Augmented Reality for Pharma
In the first place, AR/VR technologies will transform the learning process in pharma. With the help of these technologies, students will be able to look in more detail at the anatomy of the human body through accurately reproduced realistic three-dimensional illustrations. This innovation in education leads to a deeper understanding of organ systems functioning, for example, simply by zooming in and out different parts of the human body and organs.
Pharmaceuticals and medication are important components of the healthcare system, and augmented reality can make it more efficient. For example, using an AR application installed in the smart glasses, patients can receive reminders to take medication at a certain time.
It is also possible to obtain information from the application with dietary recommendations based on the patient’s state of health. The application can provide users with information about drug overdose and the associated effects. Such an approach can reduce inquiries to doctors and pharmacists, and also reduce the possibility of miscalculations when taking the dosage of the specific medicinal
In addition, augmented reality provides an opportunity to examine the disease from the inside, and even diagnose it remotely. Virtual and augmented reality contribute to the innovative advancement of drugs, allowing, for example, to observe the mechanism of their action. Thus, both doctors and patients can observe in the interactive three-dimensional format the moment of drug activation and the consequences of its use.
More Opportunities for Pharmaceutical Businesses with Augmented Reality
With AR applications, patients can receive information about the new treatments that are applied to them, as well as see data about their overall condition. An AR application will help to visualize large amounts of specialized information that is difficult for perception, and will visually show you the mechanism of action of medication — from the moment the drug gets into the human body to its impact on the affected area or organ.
Moreover, the AR application can be used to demonstrate the process of production of drugs in an easy-to-understand form. Such a tool helps to qualitatively change the approaches to communications through deeper interaction with content.
In order to activate the AR application, it will be enough to point the camera of the mobile device at a special AR marker placed on any printed or digital media. After this, the AR application will offer the user a choice of demonstrating the mechanism of action of the drug or visualization of the drug production process.
How Immersive Experiences Can Help Children Healthcare?
And if we’re talking about children it can be really challenging to assure them to take a medicine, as children reluctantly take any medications whether it is a cough syrup or a pill for nausea. So, it makes sense to develop an AR application that can show the child how a certain superhero takes a pill and becomes stronger or a bunch of little Fixics (well, some positive small organisms) begin to repair the body organs to make him feel better. It has a gaming component that’ll distract a kid, calm him down as well as learning part — a child will know that medicine can be good for you and there’s no reason to be afraid of it.
When it comes to injections an AR application can be used to show a child that it’s not that scary and will do no harm, on the contrary — it will help to improve the health. This application should have a gaming component — for instance, a doctor gives a superhero an injection and the hero is happy because it doesn’t hurt! Such an approach will definitely distract a child from bad thoughts and put him in a positive mood for further treatment.
Immersive Digital Transformation in Pharma
For companies that develop and produce original innovative products, the introduction of such modern technology as augmented reality is a natural step towards building and developing communication. Augmented reality is one of the solutions that allow you to make more effective communication with the professional community and the consumer, as well as broadcast complex information in an easy-to-read form.
It is not surprising the use of VR and AR possibly will become ubiquitous in the nearest future. These technologists are already on the conveyor of ideas for use by the top 50 pharmaceutical giants and are already transforming the mechanisms of interaction between pharma and doctors and doctors with patients.