The level of personalization that AR offers helps deliver a more exclusive, relevant experience to the consumer. The more aligned the experience is with a user's requirements and preferences, the more likely they are to continue to use the application.
AR helps companies resolve actual challenges in business and beyond. Its utmost potential is acting as a transformative instrument for the company. AR can change how the enterprise does business and solve real problems: cut costs, improve efficiency, and make life easier.
Imagine that you have a retail e-commerce business where it's hard to convince your customers to make a purchase if you can't properly present your product to them. Especially if you sell large equipment that's not easy to move (planes, cars, manufacturing equipment, etc.).
That's a problem that many salespeople face on a daily basis. And implementing AR can solve this challenge by giving the ability to show off virtual models of your products, ability to try them on and view from different angles that will definitely push your audience in the decision-making process.
For businesses that sell huge products (manufacturing equipment, planes, cars, etc.) it's very challenging to move such products around and additionally will cost a fortune. With Augmented Reality, you can build virtual representations of huge products and place them anywhere. When it's time to display the product, AR enables viewers to walk around the item, looks inside it and examine its features, get all the info they need, which is even more convenient and informative than if it was thing.
If your marketing materials are boring, that can be harmful for your business. And usually traditional marketing materials are easy to ignore. Brochures and flyers are easy to tuck in your pocket, never to be seen again. Promotional videos get 30 seconds to impress and usually they are being skipped. AR on the other hand can offer your business something special. It's interactive and is able to make your product or service come to life. Instead of showing someone a video of a new motorcycle, why not let them walk around the model, seeing the features and hearing the engine in action?