AR originated recently, but has almost become mainstream by far! There's an estimation which says by 2020, spending on AR will reach $ 60 billion, and this technology will affect all sectors of the economy and different establishments — from academies to NGOs. Imminent, it will alternate the processes of education, decision making and interaction. Companies will assist consumers, train personnel, manufacture goods, administer value chains and compete in a completely different way.
AR will be a first-hand interface between man and machine, a bond that ties digital and the material worlds. Companies such as Facebook, Google, GE as well as the US Navy are now using it and they see a powerful gain in quality and performance. But the main directions of augmented reality use are advertising and media. When dealing with a brand, the highest degree of success is a strong emotional bond between the thing and the shopper.
AR is the utmost powerful tool that can produce a wow effect that unmistakably allows consumers to interact with the aim of their desires. Actually, AR turns datasets and analytics into pictures or animation, superimposing them on the physical world. Currently, AR works most often via mobile devices, nonetheless gradually the emphasis will swing to wearable devices — e.g., smart glasses or helmets.