Now we can identify the most valuable benefits of augmented reality based applications for the real estate businesses, that are the following:
✓ Communication — You can easily identify client's interest in a particular apartment or type of apartment (number of rooms, floor, area), determine an optimal or desired location of the property for a particular buyer (district, street, metro station), some AR applications can identify a user by receiving links to his social network accounts, email address and telephone number, and thus help realtors to interact with customers as efficiently as possible.
✓ Interactivity — With one click, a potential customer can remove the whole floors, examine the layouts of the apartments, crawl through the ventilation system, see the surroundings, and even change the time of day to see when and how the sunlight will fall on the house.
✓ Mobility — And the last but not the least: all you need to dive into augmented reality experience is a mobile device (smartphone or tablet) and a marker image for recognition.
Summing up, by adopting AR technology in the real estate sector, you can run your business more efficiently. As for potential buyers, augmented reality applications will help them to acquire objects they like quicker than others do, and also contribute to better understanding of where exactly they would like to live and what their dream house looks like. All of these components together will help your clients to make their final purchase decision much faster and more effectively rather than without using AR applications.