Augmented Reality: New Dimensions for Print Media
From the point of view of journalism, virtual environments allow to immerse a viewer in an event, create a presence effect, evoke much stronger emotions and provide a consumer with more comprehensive and rational information than a hard copy.
In the case of AR technology implementation, a person through a larger number of perception layers receives an in-depth experience and a greater level of immersion in the subject. An amazing feature is that each contact with augmented reality gives a unique experience, even if the same person performs the same scenario or looks through the same material again. In our today’s article, we’ll evaluate the influence of new technologies on print content and metamorphoses connected with it.
Augmented reality allows bringing ordinary printed pages to life. This performs not only entertaining-related function but also allows to make a print media more content-rich and to enhance its informative effect by providing a user with more visual knowledge. While exploring various 3D content a reader gets an excellent visualization of new information.
Consequently, augmented reality expands the possibilities for polygraphy in general, allowing it to provide a reader with more information than the printed surface.
A publishing company can link text of an article with YouTube channels and groups in social networks, while external in relation to the magazine company, by buying a page to advertise its products, can provide the target audience a full-fledged promotional video.
AR technology allows catalogs and brochures to give on their pages not only text descriptions of the products but also animations and videos about their use. Candidates for deputy are able to present their electoral campaigns right from the flyers. Product packaging will happily share with consumers recipes and cooking features. Trough this technology any souvenir product — greeting card, magnet, invitation, calendar, etc. — seamlessly comes to life.
So, in the context of AR technology application in print media, the reader “scans” the page of a magazine, newspaper or other source using a camera of a smartphone or tablet.
Why Use Augmented Reality in Print Media?
Apart from the rich reading experience available to consumers by integrating augmented reality into print media, the capabilities for businesses to build new digital services and offerings provide vast opportunities for new revenue streams.
Taking into account the recent statistics composed by the international media research agency «We are social», according to the report «Digital in 2018» among 325.6 mln people living in the USA 234.8 mln are active mobile users, that is 72% of the whole population, which in turn means the potential target audience for AR media content is huge in America.