Consequently, augmented reality expands the possibilities for polygraphy in general, allowing to provide a reader with more information than the printed surface. A publishing company can link text of an article with YouTube channels and groups in social networks, while external in relation to the magazine company, by buying a page to advertise its products, can provide the target audience a full-fledged promotional video. AR technology allows catalogs and brochures to give on their pages not only text descriptions of the products but also animations and videos about their use. Candidates for deputy are able to present their electoral campaigns right from the flyers. Product packaging will happily share with consumers recipes and cooking features. Trough this technology any souvenir product — greeting card, magnet, invitation, calendar, etc. — easily comes to life.