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Augbrite Blog
Augmented Reality in Marketing
In 2018 Augmented Reality has become one of the hottest instruments in brand marketing. Nowadays such tech giants as Apple, Samsung, Google and Facebook are adding new AR capabilities to their platforms. The time has come to implement this exciting technology into marketing strategies that cross over our lives.

AR works because it's fun! It also enables an interactive experience and creates a more realistic presentation of a product. AR allows a new level of convenience, speed and can leave a lasting brand impression.

To see the whole perspective that AR can give to your brand, just realize that the history of Augmented Reality has less than 30 years, starting from the early 90s. By 2014 this technology had a narrow range of users, there were only 200,000 active virtual and augmented reality users in the world. By the end of 2018, there are 171 million active users. And in 2020, it's predicted that VR/AR will be a more than $162 billion industry.
How does it work?
AR technology makes possible interaction of two layers: the reality and the computer-generated enhancements on top of it. If we go five or ten years back, we'll find the Augmented Reality as a subject of Sci-Fi novels. But the booming technologies have made it possible to experience the AR products today.
playing augmented reality game outside on the street, pokemon go
The most well-known examples of the AR usage for the previous few years were the app Pokémon Go and social media platform Snapchat. By combining the physical and virtual worlds, they made a tempest in the consumer world. The Pokemon Go operated smartphone cameras and geolocation features to find and catch Pokemons on their phones around the real world. Snapchat became famous back in 2015 for its 'filters and lenses', which overlay animated effects onto a camera subject.

To start an effective marketing line with the usage of AR you must take a similar approach to blur the line between the physical and the virtual worlds.
Some practical points
To implement the most effective augmented reality marketing strategy, the AR element must:

  • Provide an emphatic and recognizable interaction.
  • Play a genuine communication role.
  • Be the first step to bringing a brand into reality

There should be something new to experience. The element has to provide value.
Planning a house interior using Augmented Reality
You can build augmented reality functionality into:

● Websites, thanks to browsers compatibility.

● Banner advertisement (Augmented Reality Digital Placements).

● Facebook Messenger bots that support augmented reality features.

● Social networks, such as Snapchat and Instagram.

Future of AR in marketing
With each day the trust of consumers to AR becomes higher and higher. And now we can say for sure that the future of marketing lies in the sphere of cooperation forces with the Augmented Reality technologies. The consumers are craving to gain new experience and to try new technologies. With the abundance of options around, they are more demanding to the products, so the brands' competition has already reached a new level of reality. Augmented reality marketing can strikingly improve the user experience. That is why now is the time to involve AR into the marketing strategy and make the world enhance.
If you are ready to turn you concept into a marketable AR product, we invite you to partner with us. We bring innovative solutions to companies around the world, and we specialize in AR technology. Our world-class developers are experts in AR platforms, mobile app development, and in creating feature-rich solutions that are also scalable and robust.

Why not contact us today for a no-cost consultation?