In 2018 Augmented Reality has become one of the hottest instruments in brand marketing. Nowadays such tech giants as Apple, Samsung, Google and Facebook are adding new AR capabilities to their platforms. The time has come to implement this exciting technology into marketing strategies that cross over our lives.
AR works because it's fun! It also enables an interactive experience and creates a more realistic presentation of a product. AR allows a new level of convenience, speed and can leave a lasting brand impression.
To see the whole perspective that AR can give to your brand, just realize that the history of Augmented Reality has less than 30 years, starting from the early 90s. By 2014 this technology had a narrow range of users, there were only 200,000
active virtual and augmented reality users in the world. By the end of 2018, there are 171 million active users. And in 2020, it's
predicted that VR/AR will be a more than $162 billion industry.