Augmented Reality: Benefits for Real Estate Sector
Augmented reality is one of the most promising technologies of the 21st century. The scope of its application is broad: from the gaming industry to medicine. With every passing year, the technology is being improved and has already become not just an impressive toy but a customary and useful tool.
Brands that are already experimenting with AR technology, note that its potential impact on the audience is enormous. Many researchers believe that AR technology has already begun to demonstrate its true value by simplifying many things that consumers are accustomed to. For example, hairstyle and clothing applications widely used in the beauty industry already exist; in the automotive sector, clients now can use augmented reality to immerse themselves in the experience of driving a car they want to purchase.
Furthermore, businesses can use the technology of augmented reality to help out potential clients to find their dream houses. And the use of augmented reality will be equally beneficial for both real estate agencies and buyers, as this technology enables bringing to life what yet has not been created, and is certainly the best way to demonstrate houses that haven’t even been built yet. The real estate market is one of the most promising areas for AR implementation and we’re going to discuss it in more detail in our today’s article.
Immersive Digital Transformation in Real Estate
The bridge between the virtual and the real worlds is a promising concept with great potential for improving the user experience. Property development companies can use augmented reality to reduce planning risks because with its help potential buyers can see and evaluate the final product form early stages. During the construction of the building, a company can let their customers “walk” through the rooms in the apartment, decorate them in advance and give a potential buyer an idea of how everything will look at the end of construction. So let’s have a closer look!
Augmented reality in this sector works by projecting information about buildings that are available for sale onto images of these buildings. Buyers don’t need to enter buildings themselves as overlaid data becomes visible to users once they point a camera of their mobile device at a particular building.
In addition to house-hunting, potential clients can check out how the houses will look in different designs, decorated with a different color of walls and different styles of interior decorations, skipping the step of placing any actual objects in the house — with these AR applications furniture can be virtually placed around the houses.
Future of Real Estate with Augmented Reality
Augmented reality will also assist customers with discovering the locations of the property on sale and the precise distance from their current position. With AR application buyers can also view photos of the object, get detailed information about the price, the total area of the house, number of rooms, etc., that will help in making the final decision on the purchase of the real estate.
On top of that, the AR technology implementation will be advantageous for realtors. Thus, they will be able to establish a quick connection with their existing customers as well as attract new ones. With AR technologies, realtors get the opportunity to contact potential customers in the right place at the right time — this is facilitated by the geofence setup feature, that most AR applications have.
There are many applications that can help realtors find out when a potential buyer is exploring a building or a property for sale and will indicate its location in real-time. Realtors can be also informed when users are viewing ads. Based on this information, realtors can directly interact with potential customers by means of sending them push-notifications. The use of interactive listings, logos, and banners will be very useful for realtors as it’ll help to draw attention to the real estate for sale. Therewithal, with the use of AR technology marketing costs, will significantly reduce, and with the ability to instantly contact potential buyers, the chances of increasing the income of real estate agents will greatly rise.
Real Estate Marketing with Augmented Reality
Moreover, AR technology is applied in the field of real estate marketing and is mainly used in the construction of the facility. In addition to marketing with textual descriptions and photographs, today, 3D models are being employed, which makes it possible to improve the quality of interaction and get a deeper understanding of the final product.
During the construction process, involvement data from building information modeling can also help in identifying and preventing problems in the early stages. As for the real estate and infrastructure management, AR technology allows performing tasks more reliably and efficiently with the help of smart glasses and contactless tablets.
Summary of Benefits of Augmented Reality for Real Estate
Now we can identify the most valuable benefits of augmented reality-based applications for the real estate businesses, that are the following:
Communication. Businesses can easily identify client’s interest in a particular apartment or type of apartment (number of rooms, floor, area), determine an optimal or desired location of the property for a particular buyer (district, street, metro station), some AR applications can identify a user by receiving links to his social network accounts, email address and telephone number, and thus help realtors to interact with customers as efficiently as possible.
Interactivity. With one click, a potential customer can remove the whole floors, examine the layouts of the apartments, crawl through the ventilation system, see the surroundings, and even change the time of day to see when and how the sunlight will fall on the house.
Mobility. And last but not least: all you need to dive into augmented reality experience is a mobile device (smartphone or tablet) and a marker image for recognition.
Summing up, by adopting AR technology in the real estate sector, companies can run their business more efficiently. As for potential buyers, augmented reality applications will help them to acquire objects they like quicker than others do, and also contribute to a better understanding of where exactly they would like to live and what their dream house looks like. All of these components together will help clients to make their final purchase decision much faster and more effectively rather than without using AR applications.