At What Point Should Businesses Implement Augmented Reality Technology?
The list of enterprises conducting experiments with augmented reality as an instrument for marketing and attracting customers is long and continues expanding. Brands are tended to introduce AR in order to enrich their emotional connection with customers and to guide buyers, as many products require some effort from the user in order to understand and use it. With the help of AR, the manufacturer can add real-time help for the user, which will clearly show how to use the product, eliminate many errors and generally increase customer satisfaction. So, while assisting consumers, using the AR company gets also a direct competitive advantage.
A few years ago, an online advertising bureau reported that more than a quarter of Internet users worldwide use ad blockers. Previously effective advertising methods, such as celebrity endorsement, no longer work to attract consumers. The brand should stand out from the competition, so it is necessary to create an emotional relationship between the brand and the consumer to be able to catch his/her attention. Interactive technologies are great assistants in this mission, where the consumer can be a witness and a participant in a number of memorable events.
Why Companies Should Use Augmented Reality Experiences?
Companies typically implement augmented reality technology for specific scenarios and solutions to their business objectives, primarily about increasing productivity and rising efficiency of the business. This can be achieved by implementing new means of the digital revolution to enhance user experience and draw more clients to the brand, meanwhile boosting sales and taking a business to the new level.
AR can be implemented when businesses want to make a customer-facing application more user-friendly and helpful for customers by solving a particular usability problem, provide customers with more information about the product by means of interactive dialogue. Also, this might be dome when there is a need for a new and catchy solution to promote a new product campaign, or when competitors are breathing down your neck and your business needs a principally new strategy to get out in front, etc. The real key to augmented reality application is the determination of the right context for brands to interject and participate in the experience they’re having and add value to that experience. Added value = added involvement = boosted sales.
What Augmented Reality Offers?
AR technology offers a number of tempting solutions to facilitate brand activation, preference, and loyalty, so you can implement AR even at the stage of brand creation. Moreover, designing a strategy and distinguishing the wanted results as an outcome of introducing AR can help establish favorable and measurable brand outcomes from its use. Augmented reality is capable of strengthening brands with relevant and customizable experiences.
A small business can use AR to:
- launch a brand
- to occupy a niche that is still available and become unique to the market before AR is mass adopted
- to create a new customer experience that would not be available without AR
- to launching a promotional offer to interest potential clients
- when a product or service is complex, businesses may need AR to visualize all features and usability
A medium and large business can use AR to:
- boost sales
- engage more customers
- bring convenience to customers and stimulates them to be actively engaged with business product/service
- add a new feature for remote buyers who are able to build a relationship with goods earlier than making their purchase decision.
Why Customers Like Augmented Reality?
AR is reasonably priced – even small business brands are coming across resourceful ways to reach out to their target audience using AR, so everyone can appreciate the magic of augmented reality without spending much money. Something as simple as adding a layer of content to packaging, price tags, or the product itself, goes a long way in terms of customer experience.
Also, AR enables a high level of customization – so that customers can decide about their degree of dedication, service, and interactivity. The ability to see and act as they wish is a new era for user experience, as well as presenting this in a way that astonishes and pleases consumers.
AR experience is easy to personalize, its versatility is unmatched, and is intuitive and easy to use. AR is a technology that seamlessly integrates the digital world with the real one.
How Does Augmented Reality Convert into Sales?
One of the most obvious AR applications is, of course, advertising. Using just consumers’ gadgets and existing marketing channels, companies can involve both sponsors and customers in dynamic interactive experiences no other instrument can compete.
Once businesses ad is animated, the innovative and entertaining element inspires the audience to share content on their social media platforms, boosting the brand’s recognition and traffic. Increased traffic equals sales. “Goldman Sachs Research” experts presume augmented reality to grow into an $80 billion market by 2025 and AR will leave only a few sectors untouched.
The Relationships that Augmented Reality Builds are Multifold
They are not just relating the audience to a brand, but in addition, connect people with each other which in turn relates them to the brand. This capability of relating the audience to the brands they have passion for and giving the ability to really get things done is what actually distinguishes AR technology.
Essentially, the content brand generates should stimulate customers to take action. It is specifically referring to how the customer is encouraged to interact with the AR. It can vary from “Scan here to learn more about this product” to “Download this app to interact with this product.” Whether that’s a purchase or a simple excitement that AR experience provides, and which will give a target audience positive associations with the brand and hence will increase their loyalty and enlarge businesses client base as well.
AR inside an application can be an innovative approach to modify goods or services in a way so that they resolve problems clients may encounter and make their everyday life easier. AR may be used for additional information, measurement, or guidance. Some businesses suggest AR solutions so the client can see what furniture looks like in the interior. Others practice AR to train personnel who will later be working with specialized equipment. AR can be also used to view orders in online shops, show directions while driving, create standout business cards, play with children, etc. it’s all about your imagination.
With the help of augmented reality technology, companies attract the attention of customers and add value to the product itself. Augmented reality technology is expanding ways of interacting with potential customers and its possibilities are enormous. The most important thing is that such an experience will always leave an indelible and strong impression on its audience because they did not just see a certain event, but took part in it.
Unmatched Reach to a Customer with AR
Considering the average US consumer spends five hours a day using their mobile phones, reaching an audience through that phone should be a consideration of businesses both small and big. Same as any other way of conveying content, augmented reality is considered to be a very promising marketing channel. What all companies are searching for is the fulfillment of their audience’s desire for a digital experience while delivering a message that resonates with the client’s emotions and relates them to the brand. How do they do that? By providing applications that are helpful in the customer’s everyday life, of course.
An interactive, animated ad instead of static one is another powerful marketing instrument AR technology offers. This kind of interaction can bring about great merits for a lot of brands, especially taking into account that one of the biggest digital generations in history — millennials — is going into its prime years. Also, message delivery and real-time brand activation are essential outcomes for different events. An exceptional touchpoint between brand and audience can be given by combining product testings through immersive AR experiences with brand messages that respond to the customer’s requirements and desires.
According to analysts, AR technologies are already beginning to become widely adopted by companies. The effectiveness of interactive technologies as a sales-boosting tool is already proved. AR aids brands to push perceptible business results and generate catchy experiences for consumers that make them coming back.
Immersive Digital Transformation
In the nowaday digital world, introducing AR technology allows a brand to be progressive and seen as an innovator. If commitment to building a modern brand is the main priority, your strategy should offer up to date consumer experiences and new interfaces to emotional connection. AR hits these targets in ways regular advertisement and marketing can’t and it presents that type of content that consumers immediately long for sharing with family and friends. This means growth for the brand and customer loyalty – in other words, you’re bringing value to your customers while bringing value to your company.
Email marketing, kiosks, AR catalogs, mobile apps, and in-store promotions all represent ways you can use augmented reality technology to drive sales higher. And the good news is, AR technology does not have to drain businesses’ budget to be effective. In fact, AR, as a sales tool, has one of the highest ROI of any technology.
So, if you don’t want to be left behind in the expanding digital world, now is the time to start brainstorming how your business can use it. Developing new AR experience may help you to detect and cover processes and solutions to consumer problems you haven’t discovered yet.