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At What Point Should Businesses Implement Augmented Reality Technology?
The list of enterprises conducting experiments with augmented reality as an instrument for marketing and attracting customers is long and continue expanding. Brands are tended to introduce AR in order to enrich their emotional connection with customers and in order to be their helper as many products require some effort from the user in order to understand and use it. And with the help of AR, the manufacturer can add online help for the user, which will clearly show how to use the product, eliminate many errors and generally increase customer satisfaction. So, while assisting consumers, using the AR company gets also a direct competitive advantage. A few years ago, an online advertising bureau reported that more than a quarter of Internet users worldwide use ad blockers. Previously effective advertising methods, such as celebrity endorsement, no longer work to attract consumers. The brand should stand out from the competition, so it is necessary to create an emotional relationship between the brand and the consumer to be able to catch his/her attention. Interactive technologies are great assistants in this mission, where the consumer can be a witness and a participant in a number of memorable events.
Companies typically implement augmented reality technology for specific scenarios and solutions to specific business objectives. That is primarily about increasing productivity and increasing efficiency of the business, which canoe done through implementing new means of digital revolution in order to enhance user experience and draw more clients to your brand, meanwhile boosting your sales and taking your business to the new level.

AR can be implemented when you want to make your application more user-friendly and helpful for your customers which solves a particular problem, or you want to provide customers with more information on your product by means of interactive dialogue, or when you need a new and catchy solution for promoting your new product campaign, or when you feel that competitors are breathing down your neck and your business needs principally new strategy to get out in front, etc. The real key to augmented reality introduction is determination of the right context for brands to interject and participate in experience they're having and add value to that experience. Added value = added involvement = boosted sales.

AR technology offers a number of tempting solutions to facilitate brand activation, preference, and loyalty, so you can implement AR even at the stage of brand creation. Moreover, designing a strategy and distinguishing the wanted results as an outcome of introducing AR can help establish favorable and measurable brand outcome from its use. Augmented reality is capable of strengthening brands with relevant and customizable experiences.

So, if you are a small business AR can be used at a stage when:

- launching a brand

- you decided to occupy a niche that is still available and until AR becomes a mass phenomenon and become unique at the market

- you create a new customer experience that would not be available without AR

- you are launching promotional offer in order to interest potential clients

- you have explanation difficulties about your product or your service, you may need AR to visualize all features and usability

If you present yourself as a medium and big business AR can be used at a stage when:

- you want to boost your sales

- engage more customers

- you want to bring convenience to your customer and stimulates them to be actively engaged with it

new feature for remote buyers which are able to build a relationship with goods earlier than making their purchase decision.
Augmented Reality for Events and Exhibitions, trying clothes with AR technology
AR is reasonably priced — even small business brands are coming across resourceful ways to reach out to their target audience using AR, so everyone can appreciate the magic of augmented reality without spending much money. Something as simple as adding a layer of content to packaging, price tags, or the product itself, goes a long way in terms of customer experience.

Also, AR enables a high level of customization — so that customers can decide on their degree of dedication, service, and interactivity. The ability seeing and acting as they wish, is a perfect consumer experience and creating exceptional experiences is significant, as well as presenting it in a way that astonishes and pleases your consumers.

It is easy to personalize, its versatility is unmatched, and is intuitive and easy to use. AR is a technology that seamlessly integrates the digital world with the real one. How does that convert into sales? One of the most obvious AR's applications is, of course, advertising. Using just consumers' gadgets and existing marketing channels, companies can involve both sponsors and customers in dynamic interactive experiences no other instrument can compete.

Once your ad is animated, the innovative and entertaining element inspires the audience to share your content on their social media platforms, boosting your brand's recognition and traffic. Increased traffic equals sales. "Goldman Sachs Research" experts presume augmented reality to grow into an $80 billion market by 2025 and AR will leave only few sectors untouched.
Augmented Reality for Events and Exhibitions, trying clothes with AR technology
The relationships that augmented reality builds are multifold. They are not just relating audience to your brand, but in addition connecting people with each other which in turn relates them to your brand. This capability of relating audience to the brands they have passion for and giving the ability to really get things done is what actually distinguishes AR technology.

Essentially, the content you generate should stimulate customers to take action.It is specifically referring to how the customer is encouraged to interact with the AR. It can vary from "Scan here to learn more about this product" to "Download this app to interact with this product." Whether that's a purchase or a simple excitement that AR experience provides, and which will give your target audience positive associations with your brand and hence will increase their loyalty and enlarge your client base as well.

AR inside an application can be an innovative approach to modify your goods or services in a way so that they resolve problems your clients may encounter and make their everyday life easier. Your AR may be used for additional information, measurement, or guidance. Some businesses suggest AR solutions so client can see what furniture looks like in the interior. Others practice AR to train personnel who will later be working with specialized equipment. AR can be also used to: view orders in online shops, show directions while driving, create standout business cards, play with your children, etc. it's all about your imagination.

With the help of augmented reality technology, companies attract the attention of customers and add value to the product itself. Augmented reality technology is expanding ways of interacting with potential customers and its possibilities are enormous. The most important thing is that such an experience will always leave an indelible and strong impression on its audience, because they did not just see a certain event, but take part in it.
Augmented Reality for Events and Exhibitions, trying clothes with AR technology
Considering the average US consumer spends five hours a day using their mobile phones, reaching an audience through that phone should be a consideration of businesses both small and big. Same as any other way of conveying content, augmented reality is considered to be a very promising marketing channel. What all companies are searching for is fulfillment of their audience desire for a digital experience while delivering a message that resonates with client's emotions and relates them to the brand. How do they do that? By providing applications that are helpful in the customer everyday life, of course.

Interactive, animated ad instead of static one is another powerful marketing instrument AR technology offers. This kind of interaction can bring about great merits for a lot of brands, especially taking into account that one of the biggest digital generations in history — millennials — is going into its prime years. Also, message delivery and real time brand activation are essential outcomes for different events. By combining products testings through an immersive AR experiences with brand messages that respond to the customer's requirements and desires companies can be given an exceptional touchpoint between brand and audience.

According to analysts, AR technologies are already beginning to seriously interest commercial companies and they are already leading the development of experimental applications. The effectiveness of interactive technologies as a sales boosting tool is already proved. AR aids brands to push perceptible business results and generate catchy experiences for consumers that make them coming back.

Augmented Reality for Events and Exhibitions, trying clothes with AR technology
In modern digital world, introducing AR technology allows brand to be progressive and seen as an innovator. If commitment to your brand is the main priority, your strategy should suggest effective up to date consumer experiences, new appliances, and emotional connection. AR hits these targets in ways regular advertisement and marketing can't and it presents that type of content that consumers immediately long for sharing with family and friends, which means consumer growth for brand and, strictly speaking, loyalty. In other ways you're bringing value to your customers while bringing value to your company.

Email marketing, kiosks, AR catalogs, mobile apps, and in-store promotions all represent ways you can use augmented reality technology to drive sales higher. And the good news is, AR technology does not have to drain your budget to be effective. In fact, AR, as a sales tool, has one of the highest ROI of any technology. So, now is the time to start brainstorming its use if you don't want your business to be left behind in the expanding digital world. AR can set your small business apart competitively in that during its growth stage. Plus, developing with AR may help you to detect and cover processes and solutions to consumer problems you haven't discovered yet. If you'd like to figure out how to make AR work for your business contact us for more information.
If you are ready to turn you concept into a marketable AR product, we invite you to partner with us. We bring innovative solutions to companies around the world, and we specialize in AR technology. Our world-class developers are experts in AR platforms, mobile app development, and in creating feature-rich solutions that are also scalable and robust.

Why not contact us today for a no-cost consultation?