We live in a time of digital transformation and connected users, when technology influences our choice every minute of life and in the coming years, consumer behavior will be even more dependent on devices. According to WalkerSands Communication research, the penetration of augmented reality gadgets in the US market is about 9%, and more than a third of consumers are willing to buy more online when they can "try" the product virtually.
Augmented reality improves the overall presentation of the product and client-product interaction, increases consumer involvement (40% of buyers are willing to pay more for the product, having experienced it with AR), opens up new advertising opportunities, and facilitates brand value growth.
Advantages of AR for consumers — the opportunity to try a product before buying in a comfortable place (at home, for example), examine the product from different angles, find out its advantages. In addition, the use of new technologies increases the trust and loyalty of customers to the brand. Advantages of AR for brands — increased marketing and satisfaction of the new generation of consumers — proactive consumers, millennials, shopping impressions, increasing sales conversion