9 out of 10 companies are already interacting with augmented reality technology, and every tenth company in the USA has already successfully implemented AR projects in promoting their brands.
Categories Fashion, Luxury, Beauty, Commerce, and Entertainment are the first ones to use new technology. Companies from the categories FMCG, Household appliances and Electronics, Restaurants and leisure, Traveling are more cautious. These categories plan to use AR in their advertising campaigns in the future, but already are using the experience of the first adopters.
Previously, advertising was telling a story, but now with the help of AR/VR technology, a new trend called Story-living has appeared. In such activities, the user can become part of the story, live it, and even more — to influence its development. Especially valuable is the fact that a powerful emotional connection occurs due to interactivity, the user remains filled with the emotion and thoughts that you wanted to evoke and settle in his mind.
"I hear and I forget. I see and I remember. I do and I understand." (Confucius). It is the moment of "doing", "interaction" that allows a person not only to memorise, but also to grasp the essence. In addition, according to statistics, standard advertising, exhibition or promotional campaign attracts the attention of a person for an average of no more than 7 seconds, and solutions with AR/VR technologies can hold attention for up to 2 minutes or more.