AR vs VR: What Difference Does it Make? (Part 2)
Nowadays there are several technologies that can change our perception of reality. Whether it’s the immersion in the virtual world, adding interactive components to the real world or something in between. Increasingly, virtual and augmented realities are becoming a topic of discussion.
Which of these two technologies will bring more benefits to large companies? Both are good, and it will be useful to consider the basics of these new advanced technologies.
Today, companies and investors continue to invest millions of dollars in technologies of virtual and augmented reality, but the technologies themselves have not yet become widespread.
Along with positive sides of AR and VR technologies also exist certain problems in their development:
Bulky or uncomfortable headsets for using virtual reality products. Users are confused by the design of devices. With regard to augmented reality products, many users also claim the inconvenience of glasses;
Lack of quality content. Users claim the monotony of existing content, its low quality, and imperfect implementation;
The high cost of devices. Most companies are interested in purchasing high-grade wearable devices — helmets and glasses, mobile devices and low-powered helmets and glasses are not suitable for using their products;
Legal issues. Most companies express their doubts about data privacy and cybersecurity issues. By themselves, augmented and virtual reality devices don’t have a mechanism to protect personal and confidential data so cybersecurity tools will have to be searched and purchased additionally;
Competition. High level of competition from other developers in the process of cooperation with companies looking for projects in the field of augmented and virtual reality or willing to invest in such projects;
Adaptation. Insufficient adaptation of content for a specific platform or device is relevant for both types of reality. What will work on Apple will not run on Android. Same with HTC Vive and Playstation VR. Not all AR and VR programs are cross-platform, which significantly reduces the possibilities of their use.
In the course of active testing and use of VR and AR, a number of shortcomings have been identified, which have not yet been fully eliminated: nausea, dizziness, headache, tired eyes; load on the neck and spine; loss of orientation, sense of time, reality; distracted attention, loss of focus; collision with objects of the real world, injury.
In augmented reality, the main problem of devices is related to the viewing angle. For mobile devices, the visible area of augmented reality is limited to the screen of a smartphone or tablet, and the largest viewing angle is 90°;
According to the forecasts of Gartner, one of the main players in the information technology analytics market, virtual reality technology will be widely adopted in about 2–5 years, augmented reality — in 5–10 years.
The technologies of virtual and augmented reality are finding an increasing practical application at enterprises. In the near future, AR and VR will change established business processes and tasks, whereby it will be possible to get a fundamentally new experience.
Main Spheres of Use of VR and AR Technologies
What? Visual tips that help the worker to perform maintenance, repair, and installation (assembly) tasks
Where? The aerospace industry, the military-industrial complex, automobile industry, construction, healthcare, oil and gas industry, energy and utilities, technical and applied sciences
Why? Increased productivity, streamlined workflow, risk reduction, remote interaction
What? Creating a realistic workout environment, which in normal conditions is associated with high risk or high costs for staff
Where? Consumer segment, healthcare, higher education/training programs, industrial products
Why? Reducing risks, reducing costs, enhancing the therapeutic effect, saving consumables
What? Improving customer experience by introducing customizable and unique methods of interacting with a company, brand or product
Where? The automotive industry, banking, and securities, consumer products, media and entertainment, tourism, services sector
Why? Customer engagement increased marketing opportunities, sales growth, increased brand competitiveness
What? Data visualization, design, new forms of analysis
Where? Aerospace industry and the military-industrial complex, automotive industry, construction, higher education, real estate, technical and applied sciences
Why? Cost savings, increased efficiency, identification of design deficiencies in the early stages, new data analysis methods, reporting and forecasting
That was a brief overview of the difference and similarities between two closely related technologies. We believe that augmented reality will be gaining more adoption in the business world in comparison to virtual reality.