Lots of developers are working on augmented reality apps and games, but they have to modify their work to take advantage of the unique platform features of iOS and Android. That turns out to be a considerable amount of effort, as those platforms have been going in different directions. Unity eliminates some of these hurdles in development and brings AR projects to a wider audience at a reduced cost. Games developed in Unity 3D can be imported to 27 platforms which include Android, iOS, PC, Web and Mac. Development time is hugely minimized and any cross-functionality integrations require fairly small efforts compared to the method of coding it again separately for another platform. Agile Methodology can be easily implemented, which enables speed prototyping and constant testing. This makes the overall process of development quick and accurate. Creating AR apps on mobile devices with Unity has the potential for massive scale, since there are so many AR-capable smartphones in the world and AR could be used for a lot of the day, as it enhances what a user is seeing, influences his/her ability to learn and retain information, doubles levels of visual attention and evokes 'astonishment' reaction in the brain. AR's genuine significance is not limited to only being a great marketing and communications channel, but on top of that a day-to-day utility that has the potential to metamorphose the world around us, making it even richer, more meaningful and engaging.