And this is important, because we are developing technologies in order to make people happier.
Informational environment. Improving the technology of tracking, computer vision and cameras in the near future will reach the point at which all visual information will be available for computational analysis. An interactive environment opens up dizzying prospects in all spheres of human activity.
Analysis of environmental objects and their state can significantly reduce costs, the number of errors and the required resources for any high-tech enterprise. So far, the most sought-after fields for the implementation of AR applications remain marketing and advertising.
Advertising in AR will become a familiar and even annoying factor, and the main events will take place in the sphere of production and education. Mastering AR technology will become a new stage in the IT consolidation process — another step of large enterprises towards the needs of their employees.
Creativity and communication. However, most experts agree that AR will dominate the technology market only when the opportunities for content generation are open to everyone. The complexity and high cost of AR development prevents its overall spread. Affordable AR will give impetus to the development of social services. As soon as this experience becomes personal, as soon as it can be shared with friends, the popularity of technology will increase significantly.
For many of us, AR is already part of everyday life. And doesn't matter if we use it ourselves or review the content created by those who use it. And we are talking about social networks, of course. Today there are three platforms that use augmented reality technology:
Snapchat: AR technology allows users to try different masks on themselves. The masks are animated, that is, they move as the user moves.