BMW also has given its potential customers the opportunity to literally "touch" the new car, look at it from all sides, examine it down to the smallest details. BMW uses augmented reality to help customers visualize and adapt the product to their surroundings. Using BMW as an examp le, one can see how an application with augmented reality provides the desired emotional experience even for those who cannot afford a car, thus acting as a marketing tool for the company. This is a win-win strategy for brands, which means it will soon become more and more popular. Also, the research division of the BMW Group, which owns the MINI, using the example of English micromachines, demonstrated what the augmented reality glasses for drivers can be. According to the company's press release, MINI Augmented Vision will project several types of data into the driver's field of vision: navigation — you can select your destination before getting into the car, and then follow the navigator's directions while driving; first/last mile — navigation from car to destination point or search for a car; HUD functions — display of vehicle condition data, including speed, warnings and other things, in the direct view of the driver just above the steering wheel, without blocking the road view; navigation based on the road situation and points of interest — visualization of directions on the road and the ability to see the nearest necessary places, such as parking, while the driver's attention is fully focused on the road; messages — the driver will receive notifications about all messages, and the computer will read them out loud if necessary; "X-ray vision" — an overview of the traffic situation via cameras through opaque car parts, such as racks, hood and doors; augmented parking — the image from the parking sensor camera can be shown in glasses, which will improve the perception of the environment by the driver and provide additional security.