Essentially, each product packaging is a TV that can run personalized scenarios — games for children or interactive information about the composition of a product for adults, which in its turn increases the degree of interaction, the intensity of emotional experiences and consumer involvement, and also greatly simplifies consumers' lives.
Augmented reality plays an increasingly important role in consumer behavior, helping to encourag e people to purchase things as well as facilitating shopping directly from the applications. If AR can help you get more out of the product by presenting how to use it correctly, showing additional layers of useful content about a product like provision of instructions through visualization on the packaging, it's expected that repeat purchases will be made in the augmented reality itself.
Twenty-first-century consumers expect that all the surfaces around them will be complemented by digital layers of content in the near future. And soon brands will change their perception of the space that surrounds consumer, because everything, from places and buildings to everyday products and even our own bodies, becomes a potential trigger for content which in multiple times increases opportunity to place visual information and chances for it to be noticed and memorized.